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I built a small business and accidentally found myself a marketer! At that time, I HAD to learn how to attract business and while learning, uncovered my passion. That was over 10 years ago. I’ve never looked back and never stopped learning.

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Marketing Approach

It's about finding the right message and delivering it at the right time to the right person. I've always loved puzzles, and humans—well, we are that if nothing else. I use my problem-solving skills in all aspects of marketing, from selecting the right tools for the job and defining the best processes to creating and telling the story, analyzing its effectiveness, and managing a team.

Resources I Love

Using Behavioral Science in Marketing | Nancy Harhut

Building a Storybrand | Donald Miller

Join, or Die | Patrick Gilbert

Platform Expertise

​Adobe Creative Suite, Canva, Hubspot, WordPress, Microsoft Office Applications, G-Suite, Monday, Teamwork, Zapier, SEMRush, Ahrefs, GA4

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Marketing Skills

What I Love To Do

Strategic Planning FTW

Clear, long-term goals are set and marketing efforts are aligned to achieve them through informed decision-making and resource allocation.

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  • Conducting market research and competitive analysis

  • Defining target audience and customer segments

  • Setting measurable marketing objectives and key performance indicators (KPIs)

  • Developing and prioritizing marketing campaigns and initiatives

  • Allocating resources and budget effectively across channels and tactics

 Collaborative Project Management

Marketing projects are planned, organized, and managed to ensure they are completed on time, within scope, and on budget.

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  • Collaborating to define project goals, scope, and deliverables

  • Creating detailed project plans and timelines

  • Assigning team tasks and responsibilities

  • Monitoring progress and managing resources

  • Communicating with stakeholders and managing project risks

Data & Analytics, A Wonderland

Insights are uncovered by examining and interpreting data that inform decision-making, optimize strategies, and measure the effectiveness of marketing efforts.

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  • Collecting and cleaning data from various marketing channels

  • Analyzing customer behavior and segmentation patterns

  • Identifying trends and patterns in campaign performance

  • Measuring the return on investment (ROI) of marketing initiatives

  • Creating data-driven reports and visualizations for stakeholder communication

Exploring The Customer Journey

Mapping the complete experience a customer has, from initial awareness through consideration and purchase, to post-purchase engagement and loyalty.

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  • Mapping out the stages of the customer journey from awareness to advocacy

  • Identifying customer touchpoints and channels used at each stage

  • Analyzing customer interactions and behaviors across the journey

  • Creating personalized content and experiences for each stage

  • Measuring and optimizing the journey for improved customer satisfaction and retention

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