My Work
The below represent a few stand-out marketing projects that I've led or directly managed in multiple stages of my marketing career thus far. In some cases I had a team of marketing professionals to help me with the deliverables, and in others, I was a one-man band.
01
Challenge: Build a new website for an eco-luxury brand.
What made it complex?
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Cross-functional teams involved
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2 Languages required
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Ecomm capability
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No brand identity
02
Challenge: Rebrand and relaunch a legacy institution.
What made it complex?
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No previous digital presence
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Board of Directors for all approvals
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No brand identity
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No team to support
03
Challenge: Develop a brand identity and go-to-market strategy.
What made it complex?
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Saturated market
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Niche Audience
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No Brand Awareness
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Low Budget
04
Challenge: Create a new K12 Curriculum Product and launch it.
What made it complex?
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Involvement of cross-functional teams and vendors
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Tight deadlines
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No defined process
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New branding
