Product Design & Launch | K12 Coalition
THE WHY
Lavinia Group as part of K12 Coalition is constantly iterating and improving upon its curriculum products, with an incredibly experienced team. They set out to create a new curriculum product for grades K-8 that focused first on K-5 and the foundations of reading. Lavinia Group partnered with an outside vendor to create new product branding (and its own identity) that had to be applied to all of the newly drafted curriculum materials. Due to the vast scope of the curriculum products themselves, we worked with both external and partners and internal teams to accomplish this task. Since I have always loved design, I volunteered my time to support and was tasked with the design of all of the classroom materials (posters, desk strips, sight word cards, etc.). Additionally, I was tasked with the management of the internal team's deliverables, which totaled over 10,000 pages of content, including many slide decks.
THE HOW
To best manage the scope of this project internally, I created a spreadsheet to track the who, what, when, where, and how of each stage of the project. All team members had access so at any point stakeholders could drop in and see exactly where we were. Although we kept a regular cadence of meetings to prevent roadblocks, this way of organizing the team prevented a lot of confusion and provided us all with a point of reference each time we met. With the tight timeline we were given to deliver a completed project, my proficiency in the Adobe Suite of products helped tremendously. I was able to make quick changes upon request without having to go back to any of the other designers and was able to complete the classroom materials on schedule and on brand.
THE RESULT
An incredible curriculum full of high-quality instructional materials that's already meeting goals!