Startup Growth | LenDRgroup Consulting
THE WHY
LenDRgroup Consulting entered the financial market as a small fish in a big pond. With no cohesive marketing or branded materials, this company struggled to break through the noise and had no idea how to use marketing to reach its potential customers and generate revenue.
THE HOW
We built the marketing function from its foundation: buyer personas, brand and voice guidelines, messaging, and positioning, before any campaign work began. I worked directly with the CEO to position him as an industry thought leader, building relationships that supported the broader strategy. I built and led a small, agile marketing team that produced content for inbound strategy, email marketing, and sales collateral, and we rebuilt the company's logo and website to match the new positioning.
THE RESULT
With the first true investment back into the company being marketing, the stakes were high. From 2021 to 2022, marketing ROI was 115%. The revenue we generated from marketing activities accounted for 18% of the company's total ARR. We managed to grow the contact database with organic marketing by 288% and website traffic by 11328.6% increase. Our social base grew and interactions increased by 5094.24%.
Organic Keywords Growth
Blog Views
Website Traffic
